Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. Now that you know the different types of influencers you can work with, its time to better understand the different types of campaigns you can run. Definition: Brands send out . It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. But as you might guess, this can go wrong or run into ethical issues pretty quickly. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. By continuing to use this website, you agree to our use of cookies. Influencer marketing is one of the most popular forms of marketing. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. Think about it. Typically, brands offer a free product or service for the influencer to give away to their followers. Buy this muesli so you can make these awesome muffins.. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. . There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. But its important to remember that you must give your influencers some creative freedom. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. Second, by offering a discount code you encourage consumers to take action and make a purchase. . The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. For obvious reasons, youll need to make sure theres a high level of trust. That usually falls down to not knowing the right type of campaign they should be running. There are many ways influencers can place sponsored products in their content, making this a creative and flexible option for marketing your business. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Within the two categories we find subcategories to be discussed in part in this article. Discount codes can be shared on social media, through email marketing, or on your website. You, as a brand, can make descriptive ads about your brand and specify the details and the types of influencer marketing campaigns you want, and then explore and find influencers through Ainfluencers search filters such as gender, location, number of followers, etc., and invite the most related ones to work with your brand. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. Submit the form below, tell us a bit more about The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Hopefully, you will be able to find one that works for you! A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. A post shared by paint talk (@paint_talk). Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. There are many ways to harness the power of influencers. 9. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. It can also be a bloggers audience on their website. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Mega influencers with more than 1m followers. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. get your brand and products in front of the right people, in the right way. Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. Tiary #Mother's Day Campaign Campaign's result: 4. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. But about 70% of them stated that they would rather campaign-based influencer marketing. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. In the sections below, I'll cover each step . Remember, they know how to engage their audience best. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something theyd like to try as well. your business, and well be in touch shortly. . The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. One of the most popular influencer marketing examples is sponsored content. You could think of them as a face of your brand, sort of how celebrity spokespeople work in traditional advertising campaigns. Oberlo uses cookies to provide necessary site functionality and improve your experience. They will be easier to reach and. Unlike traditional advertising, your product doesnt become the sole focus of the post. Many brands benefit from using an influencer marketing strategy that combines multiple campaign types into the overarching strategy. The campaign was . It can also help generate awareness and drive traffic to the brands website or social media channels. Then, identify which potential strategies and social platforms will help you get there. Which is part of what makes influencer marketing campaigns so fun. Luckily, there arent too many different types of influencer marketing campaigns to master. 3. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Choose the one that is right for your brand. Sponsored content is one of the most popular types of influencer marketing campaigns. The target audience also includes members of your websites audience that the blogger is relevant to. In this post, you will learn some of the most common challenges in eSports influencer marketing and how to overcome them. Influencers work with brands to promote products on their already popular channels (including blogs, YouTube, Instagram, and more). He partnered with travel and ticket booking company Busbud to promote its services on Facebook. The biggest downfall of this influencer marketing example is that youll typically have to give the influencer your password. Pre-release campaigns are among all types of influencer marketing campaigns where the brand cooperates with social media influencers to produce content in advance of a product launch. Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. (Two-for-one special: its a brand ambassador hosting a giveaway!). Influencer marketing campaign types generally fall into the following categories. Therefore, selecting influencers with the right follower account for the highest engagement . Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. What are influencer marketing campaigns? And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog Seek the World. Social media takeover is a type of influencer marketing which is used to increase brand. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. Integrated content16. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. with the influencer to create a mutually beneficial deal. DivvyHQ is a software program in this space, which helps schedule content and measure its success. The benefits include increased traffic to your brands site, leads and conversions. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. In this article, Ill be focusing on the common types of influencer marketing campaigns in terms of their content. UPDATE THE WINNER IS: @valerierrico No purchase necessary. When an influencer is in charge of your social media channels and can share content at a set. While on your account, the influencer could share how they use your products throughout their day, host a Q&A, and more. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Youve chosen a great product and designed your store. Brands give influencers individual, custom affiliate links so its easy to track the results of the campaign. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. The digital marketing institute notes that 71% of marketers believe in the power of influencer marketing campaigns. Absolut #Planet Earth's Favorite Vodka Campaign's result: 5. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. Engaging with the influencers post itself, such as: Commenting on it with a certain phrase, hashtag, or photo. Definitely seen a sponsored post before absolut # Planet Earth & # x27 s! Youve got a solid idea of the shore types of influencer marketing campaigns action and make a.! Yet hard and time-consuming make sure theres a high level of trust email marketing, or on your Any. And cons that you must give your influencers, and voice find and approach you & x27... 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